Relay For Life hires Piranha PR to produce captivating advertorial

Cancer Research UK’s Relay for Life is an inspirational 24 hours event for all ages and levels of fitness.

Since 2008 Relay for Life Ascot has raised £280,000 for the life saving research of Cancer Research UK. But it’s not all about the money – in the last 2 years 10 potential skin cancers have been spotted in the free mole screening clinic – that’s 10 local lives saved!

It is impossible to stage an event of this size without incurring expenses in terms of logistics, marquees, sound and lighting, first aid and catering… the essential list goes on – including printing, postage and team meetings.

The entire event is organised by unpaid volunteers who also spend a lot of weekends bucket shaking and fundraising for these expenses. The team is also fortunate that many suppliers are able to donate services or give generous discounts.

This year the organisers desperately needed the local business community to sponsor some items either in cash or kind or make a small general donation towards costs. Sensitive to the difficult economic climate for everyone, they hired Piranha PR to produce a full advertorial for publication in the press and for a flyer.

The advertorial had to be eye catching with captivating copy that built on the key messages with clarity and effectiveness.

The Relay for Life team were delighted with the results and are now anticipating a successful event in July.