Piranha produces sticker book for local shop loyalty scheme

Piranha PR has been involved in a campaign to promote, energise and encourage people in a Surrey village to make the most of their local shops.

In phase 1 of the campaign, a Shop Local Loyalty Card Prize Draw was rolled out in Claygate, Surrey and the scheme was a great success - particularly with senior members of the community.

In phase 2, the shopkeepers in the village decided that they wanted to attract more families with young children. Piranha PR was commissioned to produce a Sticker Book which is designed to address young children's passion for collecting stickers - in this case, one for almost every shop and business in Claygate.

Children at a local school took part in a competition to design the stickers. Classes were given the names of two or three shops and had to design a sticker which illustrated that shop. Winners were then chosen by the class teachers and presented with a set of colouring pens and a voucher for a free muffin from the village bakery.

Additional prizes will be available to every child who fills the Sticker Book.